Chevy looks to SoCal and Younger Buyers for its Latest Concept Coupes

January 24, 2012 1:14 PM PT

If you made it to Detroit for the 2012 North American International Auto Show, you may have seen our two new concept coupes designed with younger generations in mind. With 80 million consumers approaching 30, we’ve been talking with our younger consumers to collect their feedback and co-create a car that has the right style and functionality they’re asking for.

Designed right here at GM’s North Hollywood Design Studio in Los Angeles, the Code 130R and Tru 140S embody the style, personalization and affordability young buyers say they value – wrapped up in two sleek and exotic-looking sports cars. The Code 130R is a four-seat coupe with an aggressive front fascia – a direct call back to the Chevrolet performance heritage. The Tru 140S looks like an expensive and fast sports car yet is practical and affordable.

Chevy’s latest concepts are far from complete; the cars will hit the road and travel to major auto shows, college campuses and more so designers can continue the conversation with potential young buyers. If you’d like to share your feedback on the Chevys of tomorrow, tweet us @GMNewsWest or leave a comment below!

For more info on the cars and to see them up close, check out the video!