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	<title>The Future Is Electric</title>
	<atom:link href="http://www.thefutureiselectric.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thefutureiselectric.com</link>
	<description>A Blog for General Motors</description>
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		<title>Drive the District with General Motors</title>
		<link>http://www.thefutureiselectric.com/2013/04/drive-the-district-with-general-motors/</link>
		<comments>http://www.thefutureiselectric.com/2013/04/drive-the-district-with-general-motors/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 18:14:59 +0000</pubDate>
		<dc:creator>Dave Barthmuss</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.thefutureiselectric.com/?p=8368</guid>
		<description><![CDATA[Saying “goodbye” doesn’t have to be such sweet sorrow if the next “hello” is just plain sweet. We’re pleased to announce that this blog post is the very last new post for The Future is...]]></description>
			<content:encoded><![CDATA[<p>Saying “goodbye” doesn’t have to be such sweet sorrow if the next “hello” is just plain <em>sweet</em>.</p>
<p>We’re pleased to announce that this blog post is the very last new post for The Future is Electric before we move to the all-new <a href="http://www.drivethedistrict.com/">Drive The District</a>.</p>
<p>In addition to the automotive content you’ve come to expect from The Future is Electric, Drive the District highlights news that connects you to your community, with features on…</p>
<p><strong>ECO</strong>: practical greening, or a realistic implementation of eco-conscious living for the everyman or everywoman</p>
<p><strong>TRAVEL</strong>: getting places <em>better</em>, i.e. in a way that is itself an experience</p>
<p><strong>TECH</strong>: focused on how new technologies impact our daily lives either to engage with a larger community or explore a seldom seen secret in our own backyards</p>
<p><strong>CULTURE</strong>: highlighting the hidden gems of our area, and allowing us to dabble in or discover new passions that shift the journey</p>
<p>So join us at <a href="http://www.drivethedistrict.com/">www.drivethedistrict.com</a> and on our new <a href="https://twitter.com/districtdrive">Twitter</a> and <a href="http://instagram.com/districtdrive">Instagram</a> channels for updates on the interests that drive us all forward. We look forward to seeing you there!</p>
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		<title>Soundtrack to Your Quest to Indio</title>
		<link>http://www.thefutureiselectric.com/2013/04/soundtrack-to-your-quest-to-indio/</link>
		<comments>http://www.thefutureiselectric.com/2013/04/soundtrack-to-your-quest-to-indio/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 19:21:48 +0000</pubDate>
		<dc:creator>Dave Barthmuss</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Driving]]></category>

		<guid isPermaLink="false">http://www.thefutureiselectric.com/?p=8360</guid>
		<description><![CDATA[Next week, the hottest music festival in the desert is back and so are we. After we had such a good time last year, we figured we had to bring the beat back. To give you the rundown...]]></description>
			<content:encoded><![CDATA[<p><em>Next week, the hottest music festival in the desert is back and so are we. </em><em>After we had such a good time last year</em><em>, we figured we </em>had <em>to bring the beat back. To give you the rundown on our #VoltValley pool party, I turn it over to our good friend </em><a href="https://twitter.com/djbenharvey"><em>DJ Ben Harvey</em></a><em>. Ben…</em></p>
<p>Everyone wants in on Indio next weekend. <a href="http://benderlounge.com/">The Bender podcast</a>—your weekly pop culture and music binge—is teaming up with Chevy to let you enjoy some of the action. The weekend of April 13th, Indio is going to experience <a href="http://www.thefutureiselectric.com/2013/04/descent-into-the-volt-valley/">Volt Valley </a>as Chevy takes over the desert on Saturday and Sunday to throw a massive pool party.</p>
<p>Every week on <a href="https://twitter.com/benderlounge">The Bender</a>, we give you the week&#8217;s top music tracks in the Bender Boombox. In honor of Volt Valley, I put together a 2013 Spotify playlist featuring my favorite artists. From old-school alt-rock (Blur, Chili Peppers) to electropop (The Postal Service, Hot Chip) to straight up EDM (Knife Party, Hardwell, Eric Prydz), this playlist has enough variety to keep you charged up during the long weekend in the desert.</p>
<p><iframe src="https://embed.spotify.com/?uri=spotify:user:djbenharvey:playlist:45QaFEvr2jgeufgd18T8db" frameborder="0" width="300" height="380"></iframe></p>
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		<title>Descent Into the Volt Valley</title>
		<link>http://www.thefutureiselectric.com/2013/04/descent-into-the-volt-valley/</link>
		<comments>http://www.thefutureiselectric.com/2013/04/descent-into-the-volt-valley/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 03:06:06 +0000</pubDate>
		<dc:creator>Dave Barthmuss</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Driving]]></category>
		<category><![CDATA[In Your Neighborhood]]></category>

		<guid isPermaLink="false">http://www.thefutureiselectric.com/?p=8353</guid>
		<description><![CDATA[Next week, the hottest thing in the desert ain’t the sun. April 13th and 14th, the Chevy Volt is making an electric oasis in Indio for VIPs to soak up some sunshine and party to...]]></description>
			<content:encoded><![CDATA[<p>Next week, the hottest thing in the desert ain’t the sun.</p>
<p>April 13<sup>th</sup> and 14<sup>th</sup>, the <a href="http://www.chevrolet.com/volt-electric-car.html">Chevy Volt</a> is making an electric oasis in Indio for VIPs to soak up some sunshine and party to the beat of DJ sets and live performances all afternoon at Volt Valley. Like last year, the Volt will be partying and actually getting <em>in the water </em>with guests, but unlike last year, we’ve got a whole new list of things to do at Volt Valley:</p>
<p><strong>Hot Air Balloon Rides</strong>—This party has surf, this party has turf, and this year we also have the air. When lounging on the ground gets overrated, guests will take to the sky in our hot air balloon and float on a cooler current.</p>
<p><strong>Zip Line</strong>—It’s true that the fastest way from point A to point B is a straight line, but few know it’s also the most awesome. Attendees can zip from one end of our expansive party to the other in just a moment using our on-site zip line.</p>
<p><strong>Volt Recharge Lounge</strong>—Partygoers can catch some shade in our Volt Recharge Lounge, where they can charge their phones using our complimentary charging stations and engage with <a href="http://benderlounge.com/">The Bender</a>’s Ben Harvey.</p>
<p><strong>Freshments &amp; Refreshments</strong>—A pool is a cool way to beat the desert heat. An igloo is an even better one. Volt Valley includes a <a href="http://eatcoolhaus.com/">Coolhaus</a> Igloo featuring ice cream sandwiches from L.A.’s coolest creamery. The party will also serve food from The One Group and cocktails courtesy of Patrón.</p>
<p>If you’re not going to lounge by the pool with us, check back here the weekend of April 13<sup>th</sup> to get an up-close and personal look at #VoltValley from the comfort of home.</p>
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		<title>How to Get Out of Paying for Parking in Santa Monica</title>
		<link>http://www.thefutureiselectric.com/2013/04/how-to-get-out-of-paying-for-parking-in-santa-monica/</link>
		<comments>http://www.thefutureiselectric.com/2013/04/how-to-get-out-of-paying-for-parking-in-santa-monica/#comments</comments>
		<pubDate>Thu, 04 Apr 2013 22:12:37 +0000</pubDate>
		<dc:creator>Shad Balch</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Driving]]></category>
		<category><![CDATA[In Your Neighborhood]]></category>

		<guid isPermaLink="false">http://www.thefutureiselectric.com/?p=8340</guid>
		<description><![CDATA[Ever take your Volt to Santa Monica? Tired of paying parking meters? They&#8217;ve sprouted up everywhere and will now gladly take your credit card. BUT! Turns out the city has a pretty amazing and relatively...]]></description>
			<content:encoded><![CDATA[<p>Ever take your <a href="http://www.chevrolet.com/volt-electric-car.html">Volt </a>to Santa Monica? Tired of paying parking meters? They&#8217;ve sprouted up everywhere and will now gladly take your credit card. BUT! Turns out the city has a pretty amazing and relatively unknown perk for EVs &#8211; <em>free parking</em>. All you need is one of those Clean Air Vehicle or Zero-Emissions Vehicle (green, white respectively) stickers on your car and your parking is free. Unfortunately, this nugget is also unknown by some of the city&#8217;s enforcers. One Chevy Volt owner found out the hard way when he was wrongfully cited for parking at an expired meter yesterday. We&#8217;ll be sure to pass this post along to our friends at City Hall.</p>
<p>The <a href="http://www.chevrolet.com/volt-electric-car.html">2013 Chevy Volt</a> and <a href="http://www.cadillac.com/future-cars/elr-electric-car.html">2014 Cadillac ELR</a> qualify for the green Clean Air Vehicle sticker.  The <a href="http://www.chevrolet.com/spark-ev-electric-vehicle.html">2014 Chevy Spark EV</a> will qualify for the white Zero-Emissions Vehicle sticker.</p>
<p>Learn how to get your Clean Air Vehicle sticker <a href="http://i.imgur.com/GhdDj.jpg">here</a>. More information on Santa Monica&#8217;s municipal code section 3.16.120 can be found <a href="http://www.smgov.net/departments/council/agendas/2010/20100727/s2010072707-A-1.htm">here</a>.</p>
<p><a href="http://www.thefutureiselectric.com/2013/04/how-to-get-out-of-paying-for-parking-in-santa-monica/volt-parking-2-2/" rel="attachment wp-att-8346"><img class="aligncenter size-medium wp-image-8346" title="volt parking 2" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/04/volt-parking-21-544x544.jpg" alt="" width="544" height="544" /></a></p>
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		<title>CONNECT with Lizz Wasserman</title>
		<link>http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/</link>
		<comments>http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/#comments</comments>
		<pubDate>Tue, 02 Apr 2013 22:44:23 +0000</pubDate>
		<dc:creator>Sara Leeper</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Driving]]></category>
		<category><![CDATA[News and Views]]></category>

		<guid isPermaLink="false">http://www.thefutureiselectric.com/?p=8295</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160;]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div id="attachment_8297" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-01/" rel="attachment wp-att-8297"><img class="size-medium wp-image-8297" title="" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-01-544x440.jpg" alt="" width="544" height="440" /></a><p class="wp-caption-text">Lizz Wasserman reviews fashion photos at her design studio in Los Angeles&#39; Highland Park. Wasserman is the founder of Popomomo (post-post modern movement), a ready-to-wear woman&#39;s line for creative and conscientious women.</p></div>
<div id="attachment_8306" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-02-2/" rel="attachment wp-att-8306"><img class="size-medium wp-image-8306" title="" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-021-544x441.jpg" alt="" width="544" height="441" /></a><p class="wp-caption-text">Lizz, taking a moment to rest in her husband&#39;s workspaces in their shared studio, is wearing a skirt from her own Popomomo line. Her top is vintage as are her boots by Destroy, a steam punk brand from the 1990s.</p></div>
<div id="attachment_8308" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-03-2/" rel="attachment wp-att-8308"><img class="size-medium wp-image-8308" title="" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-031-544x440.jpg" alt="" width="544" height="440" /></a><p class="wp-caption-text">Lizz loads fabrics that need to be delivered to a local garment factory and made into her designs. Her clothes are all made of sustainable materials from the West Coast.</p></div>
<div id="attachment_8307" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-04-2/" rel="attachment wp-att-8307"><img class="size-medium wp-image-8307" title="Photo 04" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-041-544x440.jpg" alt="" width="544" height="440" /></a><p class="wp-caption-text">Booker will be coming along for the ride. The couple adopted the dog after finding her abandoned at the Highland Park library, hence her name.</p></div>
<div id="attachment_8309" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-05-2/" rel="attachment wp-att-8309"><img class="size-medium wp-image-8309" title="Photo 05" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-051-544x440.jpg" alt="" width="544" height="440" /></a><p class="wp-caption-text">Lizz heads off in the Chevy Volt with a full battery. The ride is quiet and Booker is soon asleep in the back seat.</p></div>
<div id="attachment_8310" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-06-2/" rel="attachment wp-att-8310"><img class="size-medium wp-image-8310" title="Photo 06" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-061-544x440.jpg" alt="" width="544" height="440" /></a><p class="wp-caption-text">Before dropping off the fabric, Lizz picks up her husband at LAX. Isaac, an artist who also designs furniture, is returning from a family visit in San Francisco.</p></div>
<div id="attachment_8311" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-07-2/" rel="attachment wp-att-8311"><img class="size-medium wp-image-8311" title="Photo 07" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-071-544x412.jpg" alt="" width="544" height="412" /></a><p class="wp-caption-text">Booker emerges from the back seat to greet Isaac. The couple go on to take turns driving the Volt and enjoy its handling. The fact it uses much less gas is important to them.</p></div>
<div id="attachment_8312" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-08-2/" rel="attachment wp-att-8312"><img class="size-medium wp-image-8312 " title="Photo 08" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-081-544x440.jpg" alt="" width="544" height="440" /></a><p class="wp-caption-text">After Lizz drops off the fabrics, garment factory owner Aldo Garrolini comes outside to check out the Chevy Volt&#39;s range-extending generator. Garrolini owns a Toyota Prius and is interested to see how the Volt compares.</p></div>
<div id="attachment_8313" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-09/" rel="attachment wp-att-8313"><img class="size-medium wp-image-8313" title="Photo 09" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-09-544x440.jpg" alt="" width="544" height="440" /></a><p class="wp-caption-text">The couple stops to view the property they recently purchased in Highland Park. They had wanted a space to build their own house, but there aren&#39;t many empty residential lots left in Los Angeles. Isaac found this lot by taking a completely different way home than his usual route.</p></div>
<div id="attachment_8317" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-10-2/" rel="attachment wp-att-8317"><img class="size-medium wp-image-8317" title="Photo 10" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-10-544x440.jpg" alt="" width="544" height="440" /></a><p class="wp-caption-text">The Chevy Volt made most of the trip across Los Angeles on battery power. The gasoline-powered range extender provided power for the last few miles.</p></div>
<div id="attachment_8314" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-11-2/" rel="attachment wp-att-8314"><img class="size-medium wp-image-8314" title="Photo 11" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-11-544x408.jpg" alt="" width="544" height="408" /></a><p class="wp-caption-text">Lizz and Isaac take time to collaborate outside their workspace. Previously, they had lived in New York City, but say they enjoy Los Angeles for its mild weather and an amazing art scene full of possibilities.</p></div>
<div id="attachment_8315" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-12-3/" rel="attachment wp-att-8315"><img class="size-medium wp-image-8315" title="Photo 12" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/Photo-12-544x440.jpg" alt="" width="544" height="440" /></a><p class="wp-caption-text">Lizz notes that Booker has a tendency to get in the frame whenever photographers are around. &quot;She&#39;s always the star of the show,&quot; she says.</p></div>
<div id="attachment_8326" class="wp-caption aligncenter" style="width: 554px"><a href="http://www.thefutureiselectric.com/2013/04/connect-with-lizz-wasserman/photo-13-4/" rel="attachment wp-att-8326"><img class="size-medium wp-image-8326" title="" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/04/Photo-13-544x415.jpg" alt="" width="544" height="415" /></a><p class="wp-caption-text">Lizz carrying garment fabric. Isaac in his woodworking shop.</p></div>
<p>&nbsp;</p>
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		<title>Expecting the Best with Big City Moms &amp; Safe Kids</title>
		<link>http://www.thefutureiselectric.com/2013/03/expecting-the-best-with-big-city-moms-safe-kids/</link>
		<comments>http://www.thefutureiselectric.com/2013/03/expecting-the-best-with-big-city-moms-safe-kids/#comments</comments>
		<pubDate>Thu, 14 Mar 2013 16:15:00 +0000</pubDate>
		<dc:creator>Sara Leeper</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[In Your Neighborhood]]></category>
		<category><![CDATA[News and Views]]></category>

		<guid isPermaLink="false">http://www.thefutureiselectric.com/?p=8227</guid>
		<description><![CDATA[Expecting and growing families have plenty to juggle between baby-proofing and investing in the latest and greatest baby gear. It can be hard to keep one’s head on straight. It’s with that in mind that...]]></description>
			<content:encoded><![CDATA[<p>Expecting and growing families have plenty to juggle between baby-proofing and investing in the latest and greatest baby gear. It can be hard to keep one’s head on straight. It’s with that in mind that sisters Risa Goldberg and Leslie Venokur founded <a href="http://www.bigcitymoms.com/">Big City Moms</a>, a national organization that hosts, among other things, “<a href="http://babyshowerla.bigcitymoms.com/">The Biggest Baby Shower Ever</a>” events in New York, San Francisco and Los Angeles, the latter of which happens to be today. For more, I turn it over to Risa:</p>
<p>Today is about new family fun—thus the sweets, the mocktails, the massage treatments and the prizes—but it’s also about family preparedness. Arguably the most important thing to keep top-of-mind when expecting a new addition to the family is safety, which is why Chevrolet and <a href="http://www.safekids.org/?gclid=CPCV373N_LUCFShgMgodb24ATw">Safe Kids USA</a> are such valued partners. Safety in and around vehicles is paramount.</p>
<p>So, Big City Moms, Chevrolet and Safe Kids USA have put together the below car safety tip sheet to help families travel happily. Print it out, share it with friends on social media, shout it from rooftops—whatever it takes to make sure families are in the know.</p>
<p style="text-align: center;"><a href="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/BabyInfogfx_lay31.jpg"><img class="size-full wp-image-8229 aligncenter" title="BabyInfogfx_lay3" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/BabyInfogfx_lay31.jpg" alt="" width="710" height="1100" /></a></p>
<p><em>We also hosted five families from the U.S. Army Los Angeles Recruiting Battalion that are expecting or recently welcomed new additions to their families to The Biggest Baby Shower Ever compliments of Chevy.</em></p>
<p><a href="http://www.thefutureiselectric.com/2013/03/expecting-the-best-with-big-city-moms-safe-kids/use-big-city-moms-baby-shower-095/" rel="attachment wp-att-8250"><img class="aligncenter size-full wp-image-8250" title="use Big City Moms Baby Shower 095" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/use-Big-City-Moms-Baby-Shower-095.jpg" alt="" width="545" height="363" /></a></p>
<p><a href="http://www.thefutureiselectric.com/2013/03/expecting-the-best-with-big-city-moms-safe-kids/use-big-city-moms-baby-shower-101-2/" rel="attachment wp-att-8251"><img class="aligncenter size-full wp-image-8251" title="use Big City Moms Baby Shower 101" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/use-Big-City-Moms-Baby-Shower-1011.jpg" alt="" width="545" height="363" /></a></p>
<p><a href="http://www.thefutureiselectric.com/2013/03/expecting-the-best-with-big-city-moms-safe-kids/use-big-city-moms-baby-shower-096/" rel="attachment wp-att-8252"><img class="aligncenter size-full wp-image-8252" title="use Big City Moms Baby Shower 096" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/use-Big-City-Moms-Baby-Shower-096.jpg" alt="" width="545" height="363" /></a></p>
<div id="attachment_8253" class="wp-caption aligncenter" style="width: 555px"><a href="http://www.thefutureiselectric.com/2013/03/expecting-the-best-with-big-city-moms-safe-kids/use-img_4054/" rel="attachment wp-att-8253"><img class="size-full wp-image-8253" title="use IMG_4054" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/use-IMG_4054.jpg" alt="" width="545" height="440" /></a><p class="wp-caption-text">One of our military families with Giuliana Rancic!</p></div>
<p><em>And Giuliana Rancic wasn&#8217;t our only celebrity guest&#8230;</em></p>
<div id="attachment_8254" class="wp-caption aligncenter" style="width: 555px"><a href="http://www.thefutureiselectric.com/2013/03/expecting-the-best-with-big-city-moms-safe-kids/use-big-city-moms-baby-shower-072/" rel="attachment wp-att-8254"><img class="size-full wp-image-8254" title="use Big City Moms Baby Shower 072" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/use-Big-City-Moms-Baby-Shower-072.jpg" alt="" width="545" height="363" /></a><p class="wp-caption-text">James Van Der Beek and his wife Kimberly</p></div>
<div id="attachment_8255" class="wp-caption aligncenter" style="width: 555px"><a href="http://www.thefutureiselectric.com/2013/03/expecting-the-best-with-big-city-moms-safe-kids/use-big-city-moms-baby-shower-046/" rel="attachment wp-att-8255"><img class="size-full wp-image-8255" title="use Big City Moms Baby Shower 046" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/use-Big-City-Moms-Baby-Shower-046.jpg" alt="" width="545" height="363" /></a><p class="wp-caption-text">Beverley Mitchell with Big City Mom co-founders Leslie Venokur (left) and Risa Goldberg (right)</p></div>
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		<title>T. Mills on Life, Love and &#8220;Loud&#8221; in a Sonic RS</title>
		<link>http://www.thefutureiselectric.com/2013/03/t-mills-on-life-love-and-loud-in-a-sonic-rs/</link>
		<comments>http://www.thefutureiselectric.com/2013/03/t-mills-on-life-love-and-loud-in-a-sonic-rs/#comments</comments>
		<pubDate>Tue, 12 Mar 2013 21:33:12 +0000</pubDate>
		<dc:creator>Kristen Rubi</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News and Views]]></category>

		<guid isPermaLink="false">http://www.thefutureiselectric.com/?p=8201</guid>
		<description><![CDATA[The last time we worked with T. Mills I thought, We’ve got to do this again—Travis is too fun to hang out with! He recently released the single “Loud” and agreed to jump in a...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=NnXZcSSjcVM">The last time we worked with T. Mills</a> I thought, <em>We’ve got to do this again</em>—Travis is too fun to hang out with! He recently released the single “<a href="http://smarturl.it/tmillsloud">Loud</a>” and agreed to jump in a <a href="http://www.chevrolet.com/sonic-hatchback-car.html?seo=goo_|_GM+Chevy+Retention_|_GG-RTN-Sonic+RS-BP-SN-Exact_|_Sonic+RS+HV_|_sonic%20rs">Sonic RS</a> with Christine, friend of ours and a great interviewer, to address some burning questions fans sent in from Twitter.</p>
<p>The Sonic RS felt right because it packs a lot of style and power for a car with such good fuel economy and such a low price. And we know the little details—the turbocharged engine, the suede detailing on the seats, the <a href="http://www.chevrolet.com/mylink-vehicle-technology.html?seo=goo_|_GM+Chevy+Retention_|_GG-RTN-Chevrolet-MyLink-BP-SN-Exact_|_MyLink_|_chevrolet%20mylink">MyLink</a> system—that resonate with Travis.</p>
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		<title>#nofilter: Auto Photog’s Shot List Tips</title>
		<link>http://www.thefutureiselectric.com/2013/03/nofilter-auto-photogs-shot-list-tips/</link>
		<comments>http://www.thefutureiselectric.com/2013/03/nofilter-auto-photogs-shot-list-tips/#comments</comments>
		<pubDate>Wed, 06 Mar 2013 23:18:00 +0000</pubDate>
		<dc:creator>Sara Leeper</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News and Views]]></category>

		<guid isPermaLink="false">http://www.thefutureiselectric.com/?p=8183</guid>
		<description><![CDATA[In advance of the 2014’s Chevrolet Impala launch this spring, I accompanied the crew at FPI Studios to photograph the Impala in sunny Phoenix, Ariz. Having never been on a car shoot before, I had...]]></description>
			<content:encoded><![CDATA[<p><em>In advance of the 2014’s </em><a href="http://www.chevrolet.com/impala"><em>Chevrolet Impala</em></a><em> launch this spring, I accompanied the crew at </em><a href="http://www.fpistudios.com/?utm_source=WS&amp;utm_medium=blog&amp;utm_campaign=WSBlog"><em>FPI Studios</em></a><em> to photograph the Impala in sunny Phoenix, Ariz. Having never been on a car shoot before, I had no idea what to expect. Alas, </em><a href="http://en.wikipedia.org/wiki/Craft_service"><em>craft services</em></a><em> </em><em>was nowhere to be found…instead I got to hang with the guys at FPI and observe them work their magic with the Impala on our three-day shoot.</em></p>
<p><em>I convinced Jim Frenak with FPI Studios to share some of what the day entailed (read closely and you may pick up a few tips).</em></p>
<p>As we have done many times in the past with GM vehicles, the crew at FPI Studios and I were recently asked to photograph the new 2014 Chevy Impala. The main purpose of these photos is for distribution to all of the media outlets to support any news or editorial stories that are written about the vehicle.</p>
<p>Typical of other vehicle shoots, GM was looking for a combination of beauty shots as well as photos of the car in action. They wanted to present the car in an urban setting and a more natural location.  It’s very important that the images define the cut-lines and body sculpting that make the new Impala so distinguishable. Then GM threw in one more caveat…</p>
<p>Since the Impala that we were shooting was a pre-production car, there were a couple of rules that we had to follow. First, the car could only travel on private or closed roads. If it drove on public roads, we needed to close them down and hire police officers to block traffic.  This severely limited the number of possible locations to shoot the car. Second, the car couldn’t be driven from one location to another. For each location change, we needed to load the car onto a car hauler and move it to the next spot.</p>
<p>So with our marching orders, we spent several days scouting the Phoenix area looking for great locations to shoot that met our criteria. It may sound easy, but quite honestly it’s one of the most difficult parts. The location has to have the proper background without any building or light posts reflecting in the paint, and it must be possible to close it down from public use. We were denied access to more locations than we were granted, but we found enough places to make it work.</p>
<p style="text-align: center;"><a href="http://www.thefutureiselectric.com/2013/03/nofilter-auto-photogs-shot-list-tips/2014-chevrolet-impala-ltz/" rel="attachment wp-att-8185"><img class="aligncenter  wp-image-8185" title="2014 Chevrolet Impala LTZ" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/2014-Chevrolet-ImpalaLTZ-040-710x473.jpg" alt="" width="497" height="331" /></a></p>
<p>The perfect time to get the ideal lighting on the car is just before the sun peeks over the horizon in the morning, and just after it sets in the evening. So we started off the shoot in a private neighborhood just north of Phoenix, in the dark, at about 6 a.m. We grabbed some sunrise still shots and then moved on to action shots within the neighborhood.</p>
<p>The type of action photos we did were called “panning shots.”  This is when the photographer is off to the side of the road and the driver comes by at speed.  The photographer then pans with the car, thus having the car in focus and the background blurred. This is ideal for capturing the profile of the car and giving the appearance of it traveling at a high rate of speed.</p>
<p style="text-align: center;"><a href="http://www.thefutureiselectric.com/2013/03/nofilter-auto-photogs-shot-list-tips/2014-chevrolet-impala-ltz-2/" rel="attachment wp-att-8190"><img class="aligncenter  wp-image-8190" title="2014 Chevrolet Impala LTZ" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/2014-Chevrolet-ImpalaLTZ-037-710x473.jpg" alt="" width="497" height="331" /></a></p>
<p>We then moved across the valley to the north Scottsdale area where we procured access to a gated community that had paved roads, but no houses built yet. Since it was out in the open, we were able to get perfect light on the car. Surrounding the property were beautiful mountains and rock formations that gave us some amazing backgrounds.</p>
<p>We used the open roads to do another type of action shot commonly referred to as “car to car.” This is where we have a camera car that either leads or follows the subject car as it drives down the road.  The objective is to get the cars to travel at the same speed, once again allowing the photographer to keep the subject car sharp and the background blurred.</p>
<p>The next day involved shooting with a large camera rig.  The rig is a specially designed, carbon fiber arm that attaches to the vehicle and extends out to about 45 feet.  We put the camera on the end of the arm, allowing the camera to travel along with the car. The rig allows for much longer exposures, thus the backgrounds will have a lot more blur.  It also allows us to get the camera in positions near the moving vehicle that would normally be too difficult or unsafe.</p>
<p style="text-align: center;"><a href="http://www.thefutureiselectric.com/2013/03/nofilter-auto-photogs-shot-list-tips/fpi_impala5/" rel="attachment wp-att-8191"><img class="aligncenter  wp-image-8191" title="FPI_Impala5" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/FPI_Impala5-710x480.jpg" alt="" width="497" height="336" /></a></p>
<p>The process of shooting with a rig is very time consuming due to the amount of time it takes to mount the rig to the vehicle and make adjustments along the way. The idea was to get the car in a more urban setting, which is what the downtown location accomplished.  The downside of shooting in town is that when you are in amongst the tall buildings, inevitably, there are a lot of reflections that end up in the car and those reflections can hide some of the distinguishing lines that we wanted to showcase on the Impala.  Ultimately, we were able to get a good balance of lighting and location that made the new Impala look great.</p>
<p>After some cool rig shots on the rear of the car, we moved to our final location and got ready to utilize the small window of sweet-light that we would have for the final shot of the day.</p>
<p style="text-align: center;"><a href="http://www.thefutureiselectric.com/2013/03/nofilter-auto-photogs-shot-list-tips/fpi_impala6/" rel="attachment wp-att-8192"><img class="aligncenter  wp-image-8192" title="FPI_Impala6" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/03/FPI_Impala6-710x532.jpg" alt="" width="497" height="372" /></a></p>
<p>We used the next day to grab some more stills and details, and then shipped all of the images out to GM for approval.  We appreciate having the opportunity to shoot the new Impala and are looking forward to meeting once again when we shoot the car during the media launch next week in San Diego.</p>
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		<title>2014 Corvette Stingray Rolls Into L.A. on Saturday</title>
		<link>http://www.thefutureiselectric.com/2013/03/2014-corvette-stingray-rolls-into-l-a-on-saturday/</link>
		<comments>http://www.thefutureiselectric.com/2013/03/2014-corvette-stingray-rolls-into-l-a-on-saturday/#comments</comments>
		<pubDate>Fri, 01 Mar 2013 17:02:28 +0000</pubDate>
		<dc:creator>Richard James</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[In Your Neighborhood]]></category>
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		<guid isPermaLink="false">http://www.thefutureiselectric.com/?p=8162</guid>
		<description><![CDATA[Tomorrow in Los Angeles, the Petersen Automotive Museum will be celebrating 60 years of Chevrolet Corvette by pulling out all the stops: more than 500 Corvettes will be on hand from 9 a.m. to 4...]]></description>
			<content:encoded><![CDATA[<p>Tomorrow in Los Angeles, the <a href="http://www.petersen.org/visit/museum-events/60th-corvette-anniversary-2013">Petersen Automotive Museum</a> will be celebrating 60 years of <a href="http://www.chevrolet.com/new-2014-corvette/">Chevrolet Corvette</a> by pulling out all the stops: more than 500 Corvettes will be on hand from 9 a.m. to 4 p.m. with at least one from each generation.</p>
<p>And, to support this Corvette Love-In we&#8217;ve pulled out a few stops of our own and have shipped out an all-new 2014 Corvette Stingray, aka &#8220;C7,&#8221; for the occasion. This is the first time the all-new Stingray will be seen on the West Coast, and it&#8217;s only there for the day so put the Peterson Museum on your to-do list for Saturday, March 2.</p>
<p>For the uninitiated but intrigued, below we&#8217;ve included a crash course of the highlights from the history book for six generations of ‘Vettes.</p>
<p><a href="http://www.thefutureiselectric.com/2013/03/2014-corvette-stingray-rolls-into-l-a-on-saturday/corvette-infographic-2/" rel="attachment wp-att-8175"><img class="aligncenter size-full wp-image-8175" title="Corvette infographic" src="http://www.thefutureiselectric.com/wp-content/uploads/2013/02/Corvette-infographic1.jpg" alt="" width="710" height="2000" /></a></p>
<p>&nbsp;</p>
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		<title>A Hard-Earned Friendship with Global Green</title>
		<link>http://www.thefutureiselectric.com/2013/02/a-hard-earned-friendship-with-global-green/</link>
		<comments>http://www.thefutureiselectric.com/2013/02/a-hard-earned-friendship-with-global-green/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 18:18:55 +0000</pubDate>
		<dc:creator>Dave Barthmuss</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Driving]]></category>
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		<guid isPermaLink="false">http://www.thefutureiselectric.com/?p=8143</guid>
		<description><![CDATA[Last week marked four years since General Motors started partnering with Global Green on their annual Pre-Oscar Party in Hollywood, and about a decade since that very same organization threatened to take back our Millennium...]]></description>
			<content:encoded><![CDATA[<p>Last week marked four years since General Motors started partnering with <a href="http://www.globalgreen.org/">Global Green</a> on their annual <a href="http://globalgreen.org/gallery/preoscar0213/">Pre-Oscar Party</a> in Hollywood, and about a decade since that very same organization threatened to take back our Millennium award. Strange bedfellows, right?</p>
<p>Yes, we’ve come a long way with Global Green in a rather remarkable <a href="http://www.youtube.com/watch?v=MJHgMD1S0bg">song of redemption</a> (cue the Bob Marley) that started, as quite a bit of GM’s current trajectory did, with the introduction of the EV1.</p>
<p>The EV1 was ahead of its time. It was the first mass-produced electric vehicle, and lessees who jumped on board with the EV1 adored the car and became loyal, steadfast advocates who took every opportunity to shout from the rooftops that the future would be electric!</p>
<p>Today we know that the future is, in fact, electric, but at the time it seemed the future only <em>might </em>be electric, so the EV1 faced a tough marketplace. With demand low, General Motors tabled electrification for another day, which didn’t sit well with EV1 fans.</p>
<p>Among them, Global Green. The organization had previously honored the EV1 with their Millennium back in the day, so having the model yanked from the leasing market felt like an affront. As I mentioned, they threatened to revoke the award. The situation was stormy between General Motors and Global Green.</p>
<p>But Global Green had not written us off entirely, just as we had not written off electrification.</p>
<p>We eventually worked things out and were able to find opportunities to collaborate. Closer to the 2010 release of the <a href="http://www.chevrolet.com/volt-electric-car.html">Chevy Volt</a>, we were able to take Global Green under the hood and show off the direction GM was headed in terms of vehicle electrification. We got involved sponsoring their pre-Oscar party in 2009, and to-date—through efforts from General Motors and the GM Foundation dating back to 2000—we have donated more than $600,000 in funding to Global Green including $50,000 in support of Global Green’s “<a href="http://www.globalgreen.org/articles/global/116">Greening the Rustbelt Initiative</a>.”</p>
<p>I’m grateful that, in all the years between the death of the EV1 and the continuation of its legacy in the Volt, Global Green didn’t outright drop us in the evil bucket along with Darth Vader (I was known in some circles for a period as “<a href="http://www.thefutureiselectric.com/2011/04/wherein-i-become-barth-vader/">Barth Vader</a>”).</p>
<p>The lesson, for me, was never to give up on a good partnership based on one or two bad experiences. Behaviors and opinions can change when you have the perseverance to pursue a good relationship.</p>
<p>Each year our commitment to Global Green is bigger and better, and in turn our affiliation gives us access to an audience that is genuinely concerned with the environment and isn’t afraid to hold our feet to the fire.</p>
<p style="text-align: left;"><a href="http://www.thefutureiselectric.com/2013/02/an-electric-night-in-hollywood/">Last week’s party</a> ended with a performance by all-time great Willie Nelson, who was preceded by an auction that included, as its big ticket item, a guitar signed by Nelson and the opportunity to appear side-by-side with him in a PSA for Global Green. Now I don’t want to get into the nitty gritty, but bidding was tense and exciting and…let’s just say, you may see yours truly on the small screen in the near future.</p>
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